What’s actually in it.

Tiger nut is not a nut.

Organic tiger nut flour is in every Just One cookie, and the name confuses people — reasonably so. Tiger nuts aren't nuts. They're small tubers, root vegetables, related to nothing in the tree nut or peanut families. They've been eaten for thousands of years, and they're what gives these cookies their texture without almond or peanut flour.

Just One contains no tree nuts and no peanuts. If you're buying for a school, a childcare setting or a nut-allergic household, this is the ingredient people ask about, and the answer is that it's safe.

Why organic bovine collagen.

Most protein snacks use whey, soy or pea isolate. Whey upsets a lot of people's stomachs, and isolates are heavily processed by definition.

We use organic bovine collagen — a whole food protein that's easy to digest and supports skin, joints and gut lining as well as muscle. It's why you can eat one of these and feel fine an hour later.

Because it's bovine, Just One is not vegan or vegetarian. We'd rather say that plainly here than have you find out at the till.

We don't bake them.

Just One cookies are pressed, not baked. It's part of why the texture is dense and chewy rather than crumbly, and why the oats and seeds still look like oats and seeds.

It also suits the ingredients. Collagen doesn't love high heat, and neither does maple syrup. Leaving the oven out of it keeps everything closer to the form it started in.